Series
Ngee Ann Kongsi Lecture
Wealth and Poverty Through the Lens of the Current Situation in Ukraine
Events Location
Open To
SMU Community
Event Image
Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Speaker Details
Kateryna Zelenko
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Her Excellency Ambassador Kateryna Zelenko is a career diplomat. She was appointed the Ambassador Extraordinary and Plenipotentiary of Ukraine to the Republic of Singapore in November 2020. Prior to her accreditation to Singapore, she served as the Spokesperson of the Ukrainian Foreign Ministry and Deputy Director of the Communications and Public Diplomacy Department. Ambassador Zelenko joined the Ministry of Foreign Affairs of Ukraine in 2002. Her postings abroad include Ukrainian Embassy in the Republic of Austria and Permanent Mission of Ukraine to the International Organisations in Vienna; later, from 2007 to 2011 and from 2014 to 2018 – Embassy of Ukraine in the Federal Republic of Germany, where she was covering culture, press and public diplomacy issues. In 2018, she returned to Kyiv to work in the Political Department of the Ukrainian Foreign Ministry. Her appointment as Ukraine’s MFA Chief Spokesperson followed shortly thereafter. Kateryna Zelenko obtained her Master Degree in International Relations and Foreign Policy at the Institute of International Relations of Taras Shevchenko National University of Kyiv (Ukraine). Ambassador Zelenko is married and has a daughter. |
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