Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speakers
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Larissa Lim
 | Larissa is a senior manager in the AI Governance Team (Data Innovation & Protection Group) in the Infocomm Media Development Authority (IMDA). Her work deals with the formulation and implementation of policies relating to AI Governance and Ethics as well as cross-border data flows. She has represented Singapore at various international platforms discussing AI ethics and governance issues, such as the intergovernmental consultations on UNESCO’s Recommendation on the Ethics of AI. She is currently an expert involved in the OECD’s Working Party on AI Governance (WPAIGO). She is also an Advocate and Solicitor of the Singapore Bar. |
Vikneswaran s/o Kumaran
 | Vikneswaran is a member of the Technology Law Cluster in the Singapore Legal Service and has been a legal service officer since 2012. He is also Senior Manager, Development of Data-Driven Tech at the Infocomm Media Development Authority (IMDA). He started his career in the Attorney-General’s Chambers (“AGC”) as a deputy public prosecutor in the Criminal Justice Division and Financial and Technology Crime Division. He then joined the Legal Technology & Innovation Office, where he helped to drive the adoption and implementation of legal technology solutions within the AGC. He has a Bachelor of Laws from the Singapore Management University and was called to the Singapore Bar in 2016. |
Nathanael Lim
 | Nathanael is the co-founder of Avium, a media and entertainment company powered by Web3 and NFT technology to allow its community to co-own and co-create media content. Nathanael has over 10 years of legal experience and, in his previous life as a lawyer, worked with global technology companies and venture capital funds in the technology and digital asset sector. |
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