Series
SMU-Ikeda Peace & Harmony Lecture
8th Annual SMU-Ikeda Peace and Harmony Lecture - A Broader Mind, A Bigger Heart
Open To
SMU Community, Public
Event Image
Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Speaker Details
George Yeo
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George Yeo is currently a Visiting Scholar at the Lee Kuan Yew School of Public Policy of the National University of Singapore and the Founding Patron of its Asia Competitiveness Institute. He was with Kerry Group in Hong Kong from 2012 to 2021. He was Chairman and Executive Director of Kerry Logistics Network from 2012 to 2019. He served 23 years in Government as Minister in various portfolios from 1988 to 2011. Mr Yeo has a BA in Engineering (Double First) from Cambridge University and an MBA (Baker Scholar) from Harvard University. He began his military career as a Signals Officer in the Singapore Army, crossed over to the Air Force, became Chief-of-Staff of the Air Staff, and Director of Joint Operations and Planning in the Defence Ministry attaining the rank of Brigadier-General. Mr Yeo sits on various advisory bodies and company boards, both local and international which included the Vatican from 2013 to 2020. |
In Partnership With
