Series
SMU-SOKA International Peace Symposium
7th Annual Wee Kim Wee Soka International Seminar on Global Peace and Understanding
Events Location
Open To
SMU Community, Public
Event Image
Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Speaker Details
Refer to the event's microsite for full details on the programme and featured speakers.
In Partnership With
