Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Ed Lin
 | Ed Lin is founding member and Chairman of Bain & Company’s Southeast Asia business. He has previously served as Bain’s Global Head of Financial Services. Ed has worked throughout Bain’s global network, joining Bain in San Francisco in 1991 then relocating to Singapore in 1994. He serves on the SMU Board of Trustees and chairs its Finance and Remuneration Committee. He also serves as Chairman of the SMU CIS Advisory Board and has previously served as Chairman of the SMU LKCSB Advisory Board. Ed is a member of Young Presidents Organization and leads the Lin Foundation with his wife, Trina Liang-Lin. |
In Partnership With
