Series
Shaw Foundation Lecture
URBAN TECHNOLOGIES
Events Location
Open To
SMU Community, Public
Event Image
Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Speaker Details
Saskia Sassen
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Saskia Sassen is the Robert S. Lynd Professor of Sociology at Columbia University and a Member of its Committee on Global Thought, which she chaired from 2009 till 2015. Her work focuses on cities, immigration, and states in the world economy, with inequality, gendering and digitization three key variables. Her books are translated in over twenty languages. She has received many awards and honors, among them thirteen doctor honoris causa, the 2013 Principe de Asturias Prize in the Social Sciences, and the 2019 Edgar de Picciotto Prize. |
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