Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Rithy Panh
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Rithy Panh was born in Phnom Penh, Cambodia. He arrived in Paris in 1980 after fleeing the genocide led by the Khmer Rouge regime. He studied at IDHEC. In 2003, he produced ‘S21 La machine de mort Khmère Rouge’, a widely awarded documentary that reviews the policy of systematic elimination orchestrated by the Khmer Rouge between 1975 and 1979. In 2006 he co-founded the Bophana Center in Cambodia that focuses on archiving Cambodian audio-visual heritage and running professional training in audio-visual fields. In 2013, his film ‘The Missing Image’ was the first Cambodian film nominated at the Oscars for best foreign language film. His latest film ‘Irradiated’ was presented in competition at the Berlinale where he received the prize for best documentary. Rithy Panh has also co-authored several books including Elimination and Peace with the Dead with Christophe Bataille, published by Grasset. |
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