Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
黄卫众 Ng Wai Chong
 | 黄医生是NWC医养达人有限公司的发起人兼总裁。是本地多家医护养老产业的顾问，也是亚洲开发银行亚太地区多项技能协助项目的主要专家。从医三十年，多数时间是在社区里照护久卧病床、足不出户的弱势老人。除了临床医疗，黄医生也负责过许多有关老年人医养项目的研发、设计、管理和专业培训。 Dr Ng Wai Chong is a practising community aged-care physician and the Founder-CEO of NWC Longevity Practice, a social enterprise providing aged care consultancy, training, research, and direct clinical services. He is recognised as a thought-leader in healthy ageing and caregiving with interests in community aged-care system development, primary care, case management, caregiver care and comprehensive needs assessment. |
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