Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
胡缨 Hu Ying
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胡缨， 北京大学西语系学士、普林斯顿大学比较文学博士，现任美国加州大学尔湾分校东亚语言文学系教授。主要研究晚清民初文学及女性的历史经验。著有《翻译的传说：中国新女性的形成》、《吴徐葬秋与女性友谊》、《重读中国女性生命故事》（合集）等。
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