Series
Distinguished Speaker Series
How Much Happier Would You Be If You Were Richer?
Open To
SMU Community, Public
Event Image
Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Speaker Details
Nattavudh (Nick) Powdthavee
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Nattavudh (Nick) Powdthavee is Professor of Economics at Nanyang Technological University in Singapore. Prior to joining NTU in 2022, he was Professor of Behavioural Science at Warwick Business School. He has published widely on the topic of happiness economics in top social science journals, including the Journal of Public Economics, Economic Journal, Social Science & Medicine, and Psychological Science. He is also the author of The Happiness Equation: The Surprising Economics of Our Most Valuable Asset (Icon Book, UK) and a co-author of The Origins of Happiness: The Science of Well-Being over the Life-course (Princeton University Press). |
In Partnership With
