Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speakers
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Benjamin Peters
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Benjamin Peters is a media scholar and historian and theorist of information technology. He is the author of How Not to Network a Nation: The Uneasy History of the Soviet Internet (MITP), the editor of Digital Keywords: A Vocabulary of Information Society & Culture (Princeton UP), and co-author of Your Computer is on Fire (MITP). He is 2022-2023 senior fellow at the Kate Hamburg Kolleg at RWTH in Aachen, Germany and is on leave as Hazel Rogers Associate Professor in Media Studies at the University of Tulsa. He holds a PhD from Columbia University and an affiliation with the Information Society Project at Yale Law School. |
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