Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Victoria Rosner
| Victoria Rosner is Dean of the NYU Gallatin School of Individualized Study and Professor of Humanities and English. Her most recent book is Machines for Living: Modernism and Domestic Life (Oxford UP, 2020). Rosner’s work has been supported by the National Endowment for the Humanities, the National Endowment for the Arts, the Graham Foundation for Advanced Studies in the Fine Arts, and others. She is a past winner of the Modernist Studies Association Book Prize (for Modernism and the Architecture of Private Life [Columbia University Press, 2005]), and is the recipient of the 2022 Docomomo Advocacy Award of Excellence for her research on women architects. |
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