Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speakers
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Richard Gartner
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Richard Gartner has worked as both a practising librarian and an academic throughout his career and combines both functions to this day. He served for sixteen years as the Pearson New Media Librarian at the Bodleian Library, Oxford, where he was responsible for the Library's first digitisation projects, the introduction of the Internet into the library and its first CD-ROM networks. He followed this by six years as a lecturer in the Department of Digital Humanities at King’s College London before joining the Warburg as its first Digital Librarian. His primary research is in the theory and practice of metadata, particularly in digital libraries. |
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