Series
Distinguished Speaker Series
Digital Health Transformation and related Policy Challenges
Events Location
Open To
SMU Community
Event Image
Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Speaker Details
Adriana Banozic
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Adriana Banozic, PhD, is a trained psychologist and neuroscientist with an executive education in Implementing Public Policy from Harvard Kennedy School. She specializes in managing cross-functional environments using consensus building, and communicating complex issues in simple and concise language for multiple audiences. Since 2014, Adriana has been involved in various research projects with A*STAR, NUS, and CREATE, and has significant experience in developing and managing research-policy partnerships in Singapore and the region. Adriana is also involved in several professional committees and societies. Amongst her various involvements, she is Advisor to the UN Women Committee and a policy fellow with the Centre for Science and Policy at the University of Cambridge.. |
In Partnership With
