Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Anjali Sharma
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Anjali is the founder of Narrative: The Business of Stories, a multinational story practice working with brands such as Facebook, LinkedIn, Airbnb, Bytedance TikTok, Microsoft and Shell. The practice focusses on helping individuals and organisations find, curate and tell their transformation stories. Anjali has spoken on Business Storytelling in New York, Russia, India, Singapore, Japan, Australia, and many other Southeast Asian countries. Anjali’s extensive background in corporate roles informs her work, so that it is not just theoretical, but based on extensive experience, and understanding of issues companies and employees face in delivering their best work. She is the best-selling co-author of Unleash Your Voice and Success Mindsets Anthology. Success Mindsets is a Wall Street Journal and a USA Today bestseller. Her new book, Strategic Storytelling, is launching in 2022 and is published by Hachette Book Group (HBG), a leading US trade publisher and a division of the third largest trade and educational book publisher in the world, Hachette Livre. |
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