Series
SMU CIS Advisory Board Members, Faculty Members, Staff, Donors, Industry Partners, and Students
CIS Thinks Big Dreams Big 2023
Events Location
Open To
SMU CIS Advisory Board Members, Faculty Members, Staff, Donors, Industry Partners, and Students
Event Image
Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
In Partnership With
