Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speakers
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Juan Humberto Young
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Juan Humberto Young is banker, entrepreneur, investor, and author of Mindfulness–Based Strategic Awareness Training (2017, Wiley: Oxford) with extensive leadership experience in various industries. He grounds his work in lifelong academic education and has vast international teaching experience in corporate development and at prestigious universities, amongst other in Switzerland where he lives. In particular, he designed and directed an Executive Master Program in Positive Leadership and Strategy based on positive and mindfulness approaches that integrates human development and management. He is the lead instructor in the Mindfulness-based Strategic Awareness Training teacher’s program of Singapore Management University – SMU and Associate Faculty Member at SMU. |
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