Series
Distinguished Speaker Series
The Art and Science Involved in Telling a Great Story - Oct 2021
Event Start Date
Events Location
Open To
SMU Community
Event Image
Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Speaker Details
Prakash Kamdar
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Prakash is the CEO of dentsu international Singapore, leading a 500+ strong group of Creative, Media, and Customer Experience Management professionals who are deeply passionate about being Champions of Meaningful Progress to the communities that they serve. With 24 years of expertise in digital marketing and digital transformation, Prakash has a deep love for creativity, design, data, and technology. As a former entrepreneur, he has over 18 years of experience in founding, growing, and transforming Singapore-based award-winning digital agencies. Over the years, Prakash and his teams have conceptualized and delivered ground-breaking business and marketing solutions for brands such as Dell, Coca-Cola, FWD Insurance, and General Motors. |
Anjali Sharma
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Anjali is one of the leading business storytelling consultants and founder of Narrative: The Business of Stories. Anjali has spoken on Business Storytelling in New York, Russia, India, Singapore, Japan, Australia, and many other Southeast Asian countries. She helps individuals and organizations find, curate and tell their transformation stories. Anjali works with brands such as Facebook, LinkedIn, Airbnb, Bytedance, TikTok, Microsoft and Shell. Anjali’s extensive background in corporate roles informs her work, so that it is not just theoretical, but based on experience, and understanding of issues companies and employees face in delivering their best work. Her book Storied is launching in 2022. |
Vikram Chakravarty
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Vikram Chakravarty is the ASEAN Managing Partner for Strategy and Transactions at Ernst & Young Solutions LLP. Vikram’s experience spans geographies, competencies, and industries. Leading some of the largest accounts in Asia in the consumer, health care, industrial, and resources sectors, he is highly experienced in strategy, commercial diligence, merger integration and divestment work. Vikram joined Ernst & Young in 2014 and has since built the Strategy and Operational practice into a market-leading group. Prior to this, he was the Asia-Pacific Head for Strategy and Corporate Finance at A.T. Kearney and has worked with Monitor Co. and The Economist. Vikram is the author of Asian Merger & Acquisitions – Riding the Wave. |
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