Synopsis
The figure above demonstrates the Müller-Lyer illusion, where equal-length lines appear different due to cognitive processing, illustrating how perceptions can mislead us – a key concept in Behavioural Economics. This field explores how psychological attributes affect economic decisions. Our lecture will first examine examples of how these attributes lead to seemingly irrational decisions. Then we will discuss leveraging an understanding of behavioural biases to subtly influence decision-making contexts, nudging individuals towards more desirable choices.
Speaker
Faeza Sirajudin
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Faeza, or Fuzzie, has been an educator for over 20 years, having taught in public, private, and international schools. She was a partner in a business inspiring young people to tell stories of impact using their own voice. She is currently co-founder and CEO of an Education Consultancy start-up called ‘Face The Future’ which provides young people with experiences and products to help develop the human skills they need to thrive in a rapidly changing world. She believes with the greatest of convictions that one of the things that keeps us the most human and allows us to relate to each other best as humans is our ability to tell stories. |
Wong Voal Voal
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Wong Voal Voal is a seasoned PR practitioner with over 20 years of experience working with global and Asian brands. Voal co-founded IN.FOM in January 2011, where he has been instrumental in creating a new high-performance communications agency culture focused on creating new strategies relevant to a digitally-connected world. IN.FOM has since been recognized as one of the best communications agencies globally and in Asia Pacific, where it was awarded by PRovoke Media as part of 2020 Asia-Pacific PR Agencies of the Decade and the Technology PR Agency of the Year 2018 at its Global SABRE Awards. At IN.FOM, Voal specializes in integration communications planning, communications function transformation, data and digital storytelling, crisis communications and CXO thought-leadership building. |
Tan Shou Chen
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Tan Shou Chen is a recognized theatre director and actor with a corporate side-hustle: he has extensive expertise as a communications consultant serving blue chip MNCs across a variety of industries. In addition to performing and directing, Shou Chen also teaches public speaking and marketing at the National University of Singapore and at the Singapore University of Social Sciences (SUSS). He is also sought after as a corporate trainer for his unique performance background and expertise in communication pedagogy.
Shou Chen is best described as a polymath. For more about his performance works, please visit www.shouchen.net or connect on www.linkedin.com/in/shouchentan/. |
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