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The Art and Science Involved in Telling a Great Story - Feb 2021

The Art and Science Involved in Telling a Great Story - Feb 2021
Friday, 26 Feb 2021, 04:00 pm–05:30 pm
Zoom (Online)
Speaker Details

Faeza Sirajudin

Faeza Faeza, or Fuzzie, has been an educator for over 20 years, having taught in public, private, and international schools. She was a partner in a business inspiring young people to tell stories of impact using their own voice. She is currently co-founder and CEO of an Education Consultancy start-up called ‘Face The Future’ which provides young people with experiences and products to help develop the human skills they need to thrive in a rapidly changing world. She believes with the greatest of convictions that one of the things that keeps us the most human and allows us to relate to each other best as humans is our ability to tell stories.



Wong Voal Voal

Wong Voal Voal Wong Voal Voal is a seasoned PR practitioner with over 20 years of experience working with global and Asian brands. Voal co-founded IN.FOM in January 2011, where he has been instrumental in creating a new high-performance communications agency culture focused on creating new strategies relevant to a digitally-connected world. IN.FOM has since been recognized as one of the best communications agencies globally and in Asia Pacific, where it was awarded by PRovoke Media as part of 2020 Asia-Pacific PR Agencies of the Decade and the Technology PR Agency of the Year 2018 at its Global SABRE Awards. At IN.FOM, Voal specializes in integration communications planning, communications function transformation, data and digital storytelling, crisis communications and CXO thought-leadership building.



Tan Shou Chen

Tan Shou Chen

Tan Shou Chen is a recognized theatre director and actor with a corporate side-hustle: he has extensive expertise as a communications consultant serving blue chip MNCs across a variety of industries. In addition to performing and directing, Shou Chen also teaches public speaking and marketing at the National University of Singapore and at the Singapore University of Social Sciences (SUSS). He is also sought after as a corporate trainer for his unique performance background and expertise in communication pedagogy.


Shou Chen is best described as a polymath. For more about his performance works, please visit or connect on


Distinguished Speaker Series - Management Communication
Open To
SMU Community
Event Synopsis

Storytelling is universal and is as ancient as humankind. From time immemorial, humans have told stories to entertain, educate and influence. Stories are a part of every culture across the world. They are a part of our private, social and professional lives.

Stories are central to human cognition and communication. Good storytellers are able to spark instantaneous engagement with their audience as stories go beyond mere facts and figures alone. By exposing their audience to a whole gamut of emotions and experiences, good storytellers encourage their audience to make connections between their cognitive and emotional realms, thereby helping them attain a better understanding of the issue at hand.